From there I moved through roles in accounting and operations before landing in marketing analytics, where I spent the bulk of my career helping organizations make better decisions using data. By the time I got my real estate license, analyzing numbers and translating them into real-world decisions wasn’t something I was learning – it was just how I think. Helpful in real estate. Less helpful at dinner parties.

I brought all of that with me into real estate.

What that looks like practically is this – when I’m helping a buyer evaluate a home, I’m not just looking at whether they love it. I’m looking at whether the price is supported by the comps, what the days on market are telling us about seller motivation, and whether the numbers actually work for their long-term financial picture. When I’m working with a seller, I approach pricing and marketing strategy the same way I approached any analytics problem – methodically, honestly, and without the wishful thinking that gets listings overpriced and stale.

I believe my job is to protect my clients from overpaying as much as it is to help them find the right home. Sometimes that means having an honest conversation about whether a price is really supported by the market, even when it’s a house they’ve already fallen in love with. That’s not always the easy conversation, but it’s the right one, and most clients appreciate it somewhere down the road.

A little more about me

I’m a lifelong Tulsa-area resident and I genuinely love this part of Oklahoma, the people, the history, the Route 66 culture, the surprising amount of architectural beauty hiding in plain sight downtown. I create content as KeyToTulsa on YouTube, Facebook, and Pinterest, and ShannonSellsTulsa on Instagram and TikTok, covering local real estate and Tulsa life because I believe an informed community makes better decisions, whether they’re buying, selling, or just trying to understand what’s happening in the market.

When I’m not working you’ll find me at estate sales and thrift stores looking for furniture to restore, spending time with my granddaughter, or dragging my husband – a very patient man – somewhere interesting for the weekend.

As a REALTOR-ASSOCIATE® with Erin Catron & Company, I serve buyers and sellers throughout the Tulsa metro, including Tulsa, Broken Arrow, Owasso, Jenks, Bixby, Sapulpa, Glenpool, and the surrounding Green Country area.

Ready to find your place in Tulsa?

Whether you’re buying, selling, or just starting to think about what’s next, I’d love to have a conversation. No pressure, no scripts – just an honest talk about what you’re looking for and whether I’m the right person to help you get there.